There's a great story to be told here. Heading into this match, Batista exuded overconfidence. He made it seem like he was going into a cakewalk during interviews and promos. Jericho, who before blamed various things in his Cyber Sunday loss (especially the special guest referee choices), now has a strong argument that he deserves the title because when everything is fair, he prevails. WWE may have just saved Jericho's character and reputation after it was on the verge of descending into the scary territory that is irrelevance. It was a tactical move on WWE's part because a Jericho-Cena title match has more fire behind it than a Batista-Cena match if it's going to have almost no build with Cena presumably absent until his big debut on PPV.